Trend Alert! The July Edit

Trend Alert! The July Edit

The only thing hotter than the summer sun? Try the latest trends in smashing holiday fashion on for size! With any luck, you’re well into the swing of summer wedding, travel, and festival season – and no matter what your social calendar has in store, we’ve got just the right look for you. From boho chic to evening elegance, there’s something to suit every style.

Boho Traveller Trend: The Maxi Dress

The Boho Traveller

Celebrate your individuality with free-spirited pieces influenced by everything from 60s hippie-chic to ethic-inspired prints. With the boho trend, it’s all about relaxed silhouettes and gorgeous patterns, embellished with such earthy details as suede fringe, wood-accented footwear, and silver and turquoise jewellery.

If you choose only one statement piece to express your boho spirit this summer, make it a fabulous dress. Some of our top picks are the cool and breezy chic of this strappy maxi dress from Vila Virosetta, the exquisitely detailed Aztec print of the more structured South Jersey V Neck Maxi Dress,  and the swingy fun of this short suede fringed frock from Samantha Faiers.

The key to wearing these luscious prints and textures is to keep your accessories simple: think chunky wood platform sandals like the Gogo from Miss KG, and layered jewellery. Top it all off with a suede bag, embellished with tasselling or a tribal-influenced print, and your free-spirited summer adventure awaits you!



Boho Traveller Trend: Footwear & Accessories




Socialite Trend: The Jumpsuit!

Fresh, sophisticated and above all, ultra-chic – this trend for Summer 2015 is all about clean lines and feminine embellishments. The palette is crisp white, pale blues, floral prints, lace flourishes – even a touch of metallic for that extra bit of glam. Perfect for anything from a wedding or an elegant evening out on your hols, the Socialite look is all about beautiful silhouettes and timeless elegance.

This pristinely pretty prom dress from Definitions hits three on-trend notes at once – a classic A-line shape, in a floral print, with a hint of metallic shimmer – whilst their one-shoulder asymmetric dress and simply charming A-line collared frock deliver the monochrome palette and clean geometric shapes that define the Socialite look. Pair with a high-heeled sandal, like the stunning Frenchy from Miss KG, and get ready to dance the night away.

One must-have look this summer? The sophisticated jumpsuit. Go effortlessly from day to evening with a simple change of shoes, add a bit of bling, and you’re ready for wherever your night takes you! We love the on-trend floral print of this jumpsuit from Definitions: pair with an embellished flat sandal like this one from Shoe Box for day, or a pair of stunning heels for evening – check out Dune’s simply sophisticated ankle-straps in a nude hue with metallic trim.


Socialite Trend: Footwear & Accessories

For a complete look at all of summer’s hottest looks, visit our Summer Edit page here – as always, happy summer, and happy shopping!

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