She’s a style icon, a pop star and now Lady Gaga has branched out into the fragrance market, and we think it’s going to be a huge hit!
Lady Gaga Fame launched today on Littlewoods.com as a 100ml, 50ml and 30ml EDP available on pre-order ahead of the release date in four weeks time. What looks like a dramatic black and gold bottle (which perfectly reflects her edgy style) is actually a clear bottle holding a black perfume, which changes to a clear liquid once sprayed. It’s an unprecedented and innovative technology, and not something we’ve ever seen before – just what we’d expect from Lady Gaga!
The look of the bottle is almost as important as the perfume, and technology aside, it’s an impressive looking thing, with an architectural cap inspired by Monster Claws and a cocoon-shaped bottle, creating an edgy yet classic design which really lets that black fluid do all the talking.
The actual fragrance is described as having ‘dark notes, inspired by Tears of Belladonna, Black Veil of Incensel sensual notes of pulversizes apricot and essences of saffron and honey; and light notes of crushed heart of tiger orchidea and Jasmine sambac’. That’s a lot to pack in one bottle, and in true Lady Gaga style is certainly unique and unexpected. To get more of a sense of what’s behind the fragrance, check out this trailer for Lady Gaga Fame (this really is what you’d expect from this lady)…
So if like us, you’re dying to get your hands on one of these bottles to see how it smells (and try out that black-to-clear technology), place your order now to have it in around 4 weeks time.
Or even better, join us on Twitter right now as we have two 30ml bottles to give away. Here’s the T&Cs for the Twitter competition, which is open until Saturday, so have a read then head over there to enter (just follow @littlewoods and RT the Lady Gaga competition message). Good luck!
Twitter competition Terms and Conditions: 1. Entry in to the draw will be deemed as acceptance of these rules. 2. The prize draw is open to any UK resident, aged 18 or over, who follows the @littlewoods Twitter account and retweets the Lady Gaga Fame competition competition message. The competition ends at 6pm on Saturday 25th August 2012. 3. Two winners will be drawn at random from all valid entries. The prize is one Lady Gaga Fame 30ml EDP 4. The prize is non-negotiable, non-transferable, and there is no cash alternative. 5. The draw will be made by random selection within 5 days of the competition ending and the prize posted to the winners’ home addresses within 6 weeks. If a response is not received by the winner within 30 days they will forfeit their right to the prize. 6. Promoter: Shop Direct Home Shopping Limited, Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB.