Airing for the first time today, the ad campaign features Britain’s favourite fashion icon, who is seen entering an enchanted house wearing a beautiful cream ruffle shift dress. Coleen is joined by a group of friends wearing key pieces for the party season including a wrap front bustier dress and a faux fur jacket.
As the clock strikes midnight everyone begins to eagerly search the house for presents to Danny Elfman’s enchanting ‘What’s This?’
The advert ends with all presents placed under the Christmas tree and the scene dissolving into a snow globe with the tag line ‘Discover the Perfect Gift – Littlewoods.com’.
Coleen was launched as the new face for Littlewoods.com in June 2010 appearing on the cover of the Littlewoods catalogue and as a guest editor in the first pages of the book and on the website.
Coleen stared in her first advertising campaign for Littlewoods.com in September 2010. The ‘Nice Boots’ campaign cemented Coleen Rooney as the new face for Littlewoods.com and focused on her role as style advisor.