Are you a fan of The Swoosh? If you are (and, let’s face it, who isn’t?) then you’re going to want to celebrate today as it’s exactly thirty years since Nike let Air Max 1 trainers loose on the world. But, as anyone who has owned a pair of these shoes will tell you, they are so much more than just great footwear. Not only did the arrival of Air Max introduce brand-new, state-of-the-art sports shoe technology onto the scene, but it also revolutionised the whole culture of trainers – a lifestyle was born!
An integral part of Nike, Air Max never stands still and continues to evolve with new remixes and innovations. And this month, to celebrate its birthday, they’ve taken Air Max even further, releasing a whole host of hot new looks whilst staying true to its roots. Here are some of our favourites…
Retro, but strikingly contemporary, Air Max Zero women’s trainers are a design classic, channelling the freshest of fresh vibes. Minty cool with a statement khaki panel, these lightweight but super-supportive sneakers are just the thing to take you through Spring and into Summer, whatever you get up to.
Staying with the classic look, get a load of these beauties! Laidback, iconic and oh so stylish, the Air Max 1 Ultra 2.0 women’s shoe is what it’s all about – premium design and quality, which means you can dress them up or down, whilst always being sure that you’re bang on trend.
Let’s hear it for the boys with our next two pairs. First up, Nike’s Air Max 1 Ultra Essential 2.0 Men’s Trainers in khaki have the cushioned foundation for which the brand is so well known, as well as the solid, chunky rubber outsole you’ve come to expect, making sure that your grip is never compromised. Team up with jeans and a t-shirt and these guys will take you wherever you want to go.
Hot on their heels are the Nike Air Max 95 Ultra Essential trainers. Just one look shows you the prime vintage and undeniable breeding of these epic sports shoes. They’re not called ‘essential’ for nothing, so whether you take them out on the streets, into the great outdoors or hit up the gym, you know that you’ll be rocking top quality as well as top fashion.
Kids get in on the act too with a whole range of funky numbers to choose from. We’ve picked out Nike’s Air Max Tavas SE Junior in camouflage as one of our favourites – cute but with a whole lot of attitude, fashion conscious youngsters will be over the moon to have these in their wardrobe.
We’ve only just scratched the surface ,so click here to shop the whole Nike Air Max range at Littlewoods. Happy Birthday, Air Max!