Stars of the show – new Christmas advert!

Stars of the show – new Christmas advert!

It’s fun, it’s festive, it’s full of really cute kids, yes it’s our new Christmas TV advert! It first hit our TV screens yesterday morning so it’s quite likely that you would have seen it by now. And if you haven’t caght it on the box yet you may well have seen it online, as it’s been on our You Tube channel since mid October along with the brilliant behind the scenes footage.

Set in a Christmas school play with a chorus of children, a cool street dance group and a curious spider, the children sing along to a re-recorded version of the 1960s  Terry Scott song ‘My Brother’, which incorporates the gifts Mum has bought for the whole family for Christmas. The ad takes a light hearted look at how the family comes together at Christmas and provides some gift inspiration that is often much needed in the early stages of Christmas planning!

So visit our website to watch the show and see how long it takes before you start humming along to the tune…

If you loved that (and we hope you do) you should check out the behind the scenes video and extras for more funny moments and an explanation about spider boy (in case you were wondering!).

Of course it wouldn’t be Christmas without a little giveaway, so we took the ad to Facebook where we’re running a huge competition to win the gifts from the ad. Yes that’s right, the Xbox, the Apple MacBook, the watch, the toys…it’s a huge prize and one person every week will win it until the 20th November. And because we love spreading the joy, a further 10 people every week will win £100 to spend with Littlewoods just by entering the bonus draw!

So get into the festive spirit, let your feet start tapping and we promise you’ll know all the words in no time!

Get it at Littlewoods

Watch our TV and all the extras at!

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  1. Posted by Tania on November 10, 2011

    Why would littlewoods totally want to ruin the magic of christmas for young children. I will make sure i don’t buy anything from littlewoods.

  2. Posted by simone quin on November 10, 2011

    its terrible 100%
    you are teaching children of families with kids that believe in santa that he does not exist. nothing gives you the right to tell my child or anyone elses that i bring gifts not santa. i choose when and if my child is told the truth not littlewoods.


  3. Posted by Nicola Newman on November 10, 2011

    LITTLEWOODS surely by now you should be getting the message that this advert is NOT going to do your business any good and is in fact alienating previously loyal customers … do the right thing and remove this advert.

  4. Posted by mac at home on November 10, 2011


  5. Posted by debbie on November 10, 2011

    The worse aspect of this advert is that its using emotional blackmail to get people to take credit for gifts they cant afford. My luvvly mother wont be so happy when she is paying it back for the next year.

  6. Posted by laura mather on November 11, 2011

    most of use cant afford luxaries in are lives.but it wouid be great if we won some thing nice for a change

  7. Posted by Kelly on November 11, 2011

    Completely wrong not only taking father christmas away from the children what about the lovely lovely daddy’s what buy for the children. Totally wrong bad littlewoods

  8. Posted by ree on November 11, 2011

    Thanks for ruining my kids xmas dream about santa. My youngest is 1 my eldest is 7 and middle is 5. Littlewoods decided to broadcast santas fakeness when the magic of christmas is him for kids!!

  9. Posted by elizabeth on November 12, 2011


  10. Posted by MISS TAYLOR 2011 on November 12, 2011


  11. Posted by Mrs Potter on November 12, 2011

    As one of the “lovely, lovely mother’s” who is giving my kids a fantastic christmas with the help of littlewoods, i would like to applaud littlewoods for this fantastic advertisement!! well done indeed!!

  12. Posted by Gillian Brown on November 12, 2011

    I am totally shocked by this advert. I also have a son who still believes in Santa and is now asking why mummy buys the presents and not Santa. Shame on you Littlewoods.

  13. Posted by Gill on November 12, 2011

    Thanks Littlewoods for ruining Christmas. I have a little boy who still believes in Santa and is now asking why Mum brings the presents and not Santa. Please remove this advert.

  14. Posted by gilly on November 13, 2011

    This advert is apauling :0(

    How dare Littlewoods spoil the magic of Christmas

    Me & ALL my friends are refusing to shop in Littlewoods
    Please make another advert showing you are WRONG or IHope your profits plumit !!

  15. Posted by Santa Clause on November 13, 2011


    As a father of three young children, DUMFOUNDED that a Company such as LITTLEWOODS would promote the notion that there is no Santa !!! Further, that it is only the children’s ‘lovely mother’ who buys the gifts. No mention of poor old Daddy, working his fingers to the bone to put gifts ‘under the tree’

    Supposing you have a 70% off sale, I shall not be procuring any gifts to put ‘under the tree’, incidently, nor shall the children’s ‘lovley mother’

    Littlewoods ….. More like ‘Little Thought past profit!

    Incidenlty … I BELEIVE !


    S Clause

  16. Posted by bob on November 13, 2011

    SHOCKING it has to be the worst christmas ad ever im so happy my little girl not seen it, also i do christmas shopping (not at littlewoods)

  17. Posted by Mel Ward on November 14, 2011

    Thank you for trying to ruin the magic of my children’s christmas.The advert is very well artfully made and morally bankrupt.The child actors are really skilful…surely you could have produced something really magical?
    .Pity you have no respect for childhood.

  18. Posted by tanya michelini on November 14, 2011

    This advert should be removed from the television. It is TERRIBLE. Not only does it completely commercialise and materialise christmas time, it also puts pressure on parent to get into more debt by giving the image that the only way to make your children and family happy is to buy them expensive tat for christmas. well its not. and its not what christmas is about! This is all not to mention the BLATENT carelessness by which the advert has been produced which completely undermines the whole concept of santa claus bringing gifts for children!! Santa is the magic of christmas for a child and littlewoods have taken that away for their own commerical and capitalist greed. you could not care less whether people have a nice chrismas. That is evident in this advert. I feel sorry for the children forced to take part in the advert!

  19. Posted by louise on November 14, 2011

    this advert is disgraceful. Christmas is about coming together, eating together, playing together…not what mum can buy. What about the parents who don’t want to open a credit account with you but can’t afford to buy everyone laptops and fancy gadgets? you are simply saying that mummy getting in debt will make for a happy christmas. also, wheres dad?! yes in most families (including ours) my husband works while I shop, but the gifts are from US. not just mum. ridiculous and totally not in the spirit of christmas.

  20. Posted by kirsty on November 14, 2011

    Disgusted at this advert, ruining the magic of christmas for thousands of children, shame on you littlewoods…… magic of christmas is santa not bloody littlewoods!!!! me and my familt will not be using littlewoods!

  21. Posted by karen milner on November 14, 2011

    I cannot believe that this has been aired there must be things left out there magical for children such as santa as a parent of 2 small children asking why does mum buy the presents and not santa how do you respond thanks littlewoods for ruining their dreams.

  22. Posted by Amanda on November 14, 2011

    Awful and soul destroying, why not let children believe in magic for a while before teaching them the joys of sexism and credit.

  23. Posted by vicky brown on November 15, 2011

    terrible, ill advised advert. Really wicked in the current economic advert when many people are having to explain to small children that it’s not as easy as mum “being wicked” and getting unimaginably expensive presents for everyone. Get a grip and get it off the box – not cute or christmassy.

  24. Posted by Lisa on November 15, 2011

    Oh dear Littlewoods – I think you’ve completely misread your customers. My friends and I are appalled at this advert. How dare you ruin the ‘illusion’ that is christmas for our kids? And what about the kids with special needs too – do you fancy coming round and consolling my autistic son who has watched this advert several times now and eventually broke down crying because he thinks you have hurt santas feelings? Whilst we have always as a family told our children that mum n dad do help out Santa most christmas they still believe and I want that to continue. Also, how dare you say – get the kids what they really want for christmas – you are encouraging people in a time of recession when we are all struggling to get into more debt. SHAME ON YOU.

  25. Posted by Mrs G on November 15, 2011

    I agree wholeheartedly with all the negative commenters this ad is a real boo boo. You need to apologise Littlewoods and fast. It’s a mind game which sadly perplexes children, leaves mothers with a sense of guilt, and fathers with a sense of no value.

  26. Posted by Nicola on November 15, 2011

    My husband and I were shocked when we first saw this ad on Sunday evening – luckily our 2 children were already in bed. The only person in our house who brings anyone any presents is Father Christmas – whats Christmas without some magic? I do the majority of the shopping in our house, but for love and magic not to shout it from the rooftops. Children grow up quickly enough these days without you ruining Christmas for them sooner as well. Thank goodness my two children are at school as I’ve seen it during the daytime too – appalling. A disgrace.

  27. Posted by Kitty Kat on November 15, 2011

    Mortified !!! My girls both still believe in santa and are asking why mums buy presents on the advert!! A bit thoughtless of Littlewoods. Anyway Littlewoods ,as with all other catalogues are way overpriced. You would be better getting a 0% credit card and going to B&M !!!!!!!!!

  28. Posted by EW on November 15, 2011

    Due to the current Christmas advertising campaign, I will never shop at Littewoods again! The magic of Christmas is ruined by such blatant advertising! My children have both seen the advert unfortunately and are now doubting the existence of father Christmas, shame on you Littlewoods!

  29. Posted by JUAN TOPPING on November 15, 2011

    ’tis the season to be jolly’

    not for the not so ‘lovely, lovely mothers’. if christmas was not already one of the most stressful times of the year for parents then littlewoods has now made it.

    littlewoods have USED children to guilt trip parents in to a not so jolly christmas.

    i wonder how the people responsible for making this advert can really sleep at night, knowing the message that they are sending to children. on christmas day when a child is crying to their mother because they haven’t received the present on the littlewoods advert, and they are telling their mother she is not a ‘lovely, lovely mother’. there will be thousands. mothers that feel like they are not providing enough, because littlewoods love is not enough. is it?

    reading the recent comments on this page i also wonder how people have been manipulated into believing that ‘spreading the cost is a life saver.

  30. Posted by JUAN TOPPING on November 15, 2011

    england wake up!

    get into debt, spread the cost. in the state of economic shambles that we are in, this is exactly what we need. well done littlewoods.

  31. Posted by S Bunnett on November 16, 2011

    My six year old grandson has seen this advert and is now saying there is no Santa and his younger sister is now asking if thats right so thanks Littlewoods for spoiling it for them.

  32. Posted by David on November 16, 2011

    Will never ever use this company to buy anything again. To shatter a child dreams is absolutely appalling, disgusting and bang out of order

  33. Posted by V Kast on November 16, 2011

    Thank you very much littlewoods for spoiling my son’s dream off santa. He is six years old and after seeing this advert now is telling me he knows santa is not real and that mam puts the presents under the tree. As for the people who like this advert i bet you dont have children. It’s shocking to think littlewoods actually think this advert is good.

  34. Posted by ali on November 16, 2011

    shocking advert… santa puts it under the tree,
    comon littlewoods are you that desperate for the trade you have to spoil christams for millions of kids. get a heart. I certainly will not but anything for christamas from you now. catalogue in the bin!

    take it off the air. DISGUSTING.

  35. Posted by ali on November 16, 2011

    complain to

  36. Posted by Wolfgang on November 16, 2011

    Your advert is truly horrible. An insult to all the real “lovely mothers” (and fathers) amongst us, who have the sense to know that its love, care, attention and discipline that make good parents, not showering them with expensive presents. Very inappropriate in a recession and the “give them what they want” tagline is just nasty. I hope the Advertising Standards Authority respond to all the complaints its received and remove it immediately.

  37. Posted by J.McCaffrey on November 17, 2011

    This advert should be taken off the screens right now. Santa puts the presents under our tree you are spoiling the magic of Christmas.

  38. Posted by C L Parker on November 17, 2011

    This advert should be removed from tv!!
    Shame on you Littlewoods.
    ‘Who put the presents under the tree? My lovely mother’! Are you kidding me??!!!
    No no no, Santa puts the presents there for the kids – are you trying to completely ruin the magic of Xmas?
    I’m so annoyed by this advert, absolutely disgusting. I won’t be buying from you lot either.

  39. Posted by emily on November 17, 2011

    hate this advert – totally misjudged mood of the current climate. not in the least cute but cynical, brattish and depressing!!

  40. Posted by laura mather on November 18, 2011

    hello littlewoods a very good compertion i wish you happy christmas and a happy newyear well done

  41. Posted by esmeraldamac on November 18, 2011

    I am so relieved that I’m not the only one who finds this advert offensive. How utterly, utterly inappropriate in an era in which people are struggling to afford the petrol to get to work. How *could* you? There’s no way you’ll find me anywhere near Littlewoods again.

  42. Posted by D rowley on November 19, 2011

    I agree that this advert makes kids wonder why mummy is buying all the presents and not Santa, it’s hard enough trying to buy and hide the presents and now littlewoods have destroyed the belief of Santa and taken the magic away from Christmas. Totally gutted for all the kids!!!!!

  43. Posted by I Sigston on November 19, 2011

    I love this advert!!! i think its one of the best adverts for christmas thats been on tv for a long time! i dont understand why there are comments above about it being disgraseful?! i dont reallyy think santa is going to put a laptop on grandads knee….NO so i just wanted to say that this advert is great and i dont see the point in people getting aggy over it :/ xxx

  44. Posted by Concerned on November 20, 2011

    I had a little girl come into my workplace today, wandering around questioning as to why all the christmas presents were on the shelves, “you said they were lying on the TV”. My partner’s niece now has had christmas ruined, her daddy is working away at christmas and she thinks she’s not getting any presents because daddys not there to put them under the tree.

    This advertisement is on the television everywhere these children look and you are ruining the most special time of year. The whole magic about christmas is children waiting for santa to come. Were you never children yourselves? What you have done is shameful and I hope you’re all very proud of yourselves.

    None of my family and friends will be shopping at Littlewoods this year or any other. Thank you very much.

  45. Posted by paul on November 20, 2011

    1. Presents are from father Christmas
    2. All members of the family and friends give presents not just mummy
    You’ve made a mistake here just re edit the ad or change the voiceover. You time to redeem yourselves but have you got the guts to?
    Please don’t ruin the real magic of Christmas
    Please, please, please

  46. Posted by Mark on November 21, 2011

    Dislike the advert. Mainly because it encourages the kids to speak street language ( my luvvly muvva) etc.
    I would have thought Littlewoods would have had higher standards than that.

  47. Posted by charlotte on November 21, 2011

    Littlewoods I can’t actually believe you would produce such a bad advert. Everything is wrong with it ! I never blog but this has driven me to voice my comments. I agree with all the other comments that have been posted and will never shop at littlewoods again. I don’t have children but feel very sorry for the children that have seen this load of rubbish. It’s totally wrong.. And if I hear ” your lovely muver ” again I think it will just tip me over the edge. Can we not get children to pronounce things properly ? Yet another massive fail… And shame on you littlewoods for ruining Christmas !! PLEASE REMOVE THIS ADVERT before it upsets any more family’s …. It’s so very wrong.

  48. Posted by lisa ripley on November 22, 2011

    Oh dear Littlewoods. I think you have made a terrible judgement. I will never buy from you again and I’m sure many many parents will say the same. Children already grow up way too fast. You have shattered the magic for families everywhere and I hope your business never recovers from it. SHAME ON YOU.

  49. Posted by littlemiss on November 22, 2011

    This advert is really horrible – why do you want people to buy things that they can’t afford? Why isn’t it enough to have “a lovely mother” buy you something she can afford out of her pay check? Children don’t need all this crap at christmas, granddads don’t need apple macs from their grandchildren, it’s ridiculous. If everyone bought things they could actually afford we wouldn’t be in such a mess.

  50. Posted by wendy fletcher on November 22, 2011

    Where’s the Christmas magic gone from children’s lives? Littlewoods chased it away with this awful advert. Would like to see some compensation now that my 6 year old doesn’t believe in Santa anymore…………..cheers

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