Nice Boots Camp – New Littlewoods Advert with Coleen Rooney

Nice Boots Camp – New Littlewoods Advert with Coleen Rooney, the online and home shopping retailer, is delighted to announce a new television advertising campaign featuring leading fashion icon and face of Littlewoods, Coleen Rooney.

Nice Boots Camp’ campaign launches on the 1St September and runs for six weeks. Created by Leo Burnett and featuring Nancy Sinatra’s, ‘These Boots Are Made for Walking,’ the advert was filmed on location at Bentley Priory, Herts using over 35 extras.

The 60” and 40” TV adverts show Coleen and her band of drill sergeants putting some new recruits through their fashion paces at the Littlewoods’ Nice Boots Camp. We see the girls polishing high-heels in the barracks, practising how to “change arms” with handbags, taking on the assault course and learning to march in time.  The ad finishes with the standard passing out parade and the girls all looking fabulously fashionable thanks to Littlewoods’ stylish products and Coleen’s style advice and guidance.

Viewers are encouraged to “Enrol in Nice Boots Camp” and are directed to the Littlewoods website where there will be competitions, music downloads and fashion advice from Coleen.

Coleen is a natural choice for the Littlewoods brand, with a well-documented passion for style: “This is my first TV ad for Littlewoods and I really enjoyed making it. I loved the way that the ad features such a wide variety of real women and shows some of my favourite pieces from the Littlewoods collection.” says Coleen.

Shop Direct Group’s Retail Director, Gareth Jones says: “We are delighted with the ‘Nice Boots’ campaign and Coleen has proved to be an inspirational style ambassador for Littlewoods. We are looking forward to continuing our collaboration in the future”

The TV campaign will be supported by Nice Boots Camp digital display banners and a press campaign.


Creative Director Jim Bolton

Director Guy Manwaring

Copywriter Jon Fox

Art director Rik Brown

Planner (creative agency) Adrian Hinds & Kit Patrick

Media agency Carat

Planner (media agency) Joe Molony

Production company Sonny

Get it at Littlewoods

Enrol In Nice Boots Camp

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  1. Posted by Charlotte Boxall on September 3, 2010

    I have tried several times to eneter the related competition to the boot camp and have found the entry form appears at the bottom of the screen. Problem with this is i cannot access last part of the form. Is anyone else having this problem??

  2. Posted by admin on September 5, 2010

    Hi there Charlotte – we haven’t heard of anyone else having this problem, it may be your screen size or resolution, could be worth trying it on another computer

  3. Posted by Carol Jackson on September 5, 2010

    If you press tab it will take you further down the screen. Press tab again till you get to the submit form.

  4. Posted by Frances on September 6, 2010

    Waste of time me bothering! Can’t order on line – haven’t been able to for 3 weeks! they’ve been no help at all in sorting this. don’t think they’re interested in helping customers. Getting through to them is like getting through a brick wall! Might as well pay off my account and try elsewhere.

  5. Posted by admin on September 6, 2010

    Hi Frances – sorry to hear that, we’ve deployed some fixes to the web site this morning so your account may be working again, if it’s not fixed it for you if you drop us an email to we’ve get our IT to manually fix it for you. Hope we can help, thanks!

  6. Posted by Frances on September 6, 2010

    Thanks -finally a more constructive response that I’ve been getting!

    I’ll do that and fingers crossed.

    The ‘help’ people should be shot – well, sacked!

  7. Posted by Frances on September 6, 2010

    Tried the website again and still the same – white page and ‘done’ at the bottom when I try to sign in!

    Still needs plenty fixing! This is really frustrating – especially as up to now no one has done anything to help!

  8. Posted by admin on September 6, 2010

    Hi Frances – your account will need to update overnight so could you try again in the morning and let us know if you’re still having problems, thanks

  9. Posted by Alison on September 6, 2010

    is there a collective product listing on the website for items in the advert?

  10. Posted by louise on September 7, 2010

    I have searched the website for the necklace Coleen wears with the sequin jacket. Where is it??? Thanks.

  11. Posted by grace on September 7, 2010

    Is there anywhere online where we can view the new advert? I don’t have access to telly!

  12. Posted by admin on September 7, 2010

    Hi Grace, yes you can visit and click on ‘shop the ad’, or alternatively do a search for Nice Boots Camp on YouTube

  13. Posted by admin on September 7, 2010

    Hi Alison – yes just click here

  14. Posted by aimee davies on September 8, 2010

    when i log on i get a blank white screen saying done.. and if i do log on i cant place an order or check my account …a davies

  15. Posted by admin on September 8, 2010

    Hi Annabelle – can you send your account number to and we’ll look into this for you. Thanks

  16. Posted by Evone on September 8, 2010

    Where can I enrol, I just went on the littlewoods website and there is not an option, was the advert made just for people to order from littlewoods?

  17. Posted by mike on September 9, 2010

    Im having same problem logging into my account saying internal server error blank screen. also when trying to place an order keeps saying error committing order 3 days now gonna just pay my account off and try elsewhere

  18. Posted by Anita on September 9, 2010

    I want to buy the red shoes on the ad, but when I cliekc on shop the ad a different pair entirely comes up

  19. Posted by admin on September 9, 2010

    Hi Evone – you can enrol at, everything should be onscreen

  20. Posted by admin on September 9, 2010

    Hi there – could you send us an email to with your account number on and a quick description of the problem and we’ll get it up to our IT guys to fix, thanks!

  21. Posted by admin on September 9, 2010

    Hi Anita – sadly we haven’t been able to get stock of the original ones but have found the other ones as an alternative which we love too

  22. Posted by Joanne on September 10, 2010

    Hi I have seen the advert and think the sequinned jacket Coleen wears it lovely. Could you please tell me what colour it is as I have found the jacket but its available in 3 colours and i wasn’t quite sure which one she has on.

  23. Posted by andrew on September 11, 2010

    hi i wanted to buy my wife the bra and panties as seen on the bootcamp tv advert (purplish ones) but cant find them on the website? any idea?

  24. Posted by admin on September 11, 2010

    Hi Andrew – have a look here

  25. Posted by laura on September 12, 2010

    hello i have entered in coleen’s make over comp. I have recieved two e.mails saying i need to register my vote i think i have could you please let me know if a have as ive entered the comp for someone else as a surprise thanx laura x

  26. Posted by admin on September 12, 2010

    Hi Laura – If you’ve had an email and can see your entry you have definitely entered, hope that helps

  27. Posted by Lynn on September 12, 2010

    Hi, Haven’t been able to order for over a month now keeps saying There was an error committing the order. Have emailed facebook with my account no and told it would be fixed within 24 hours. Still not fixed. Have totally gave up now. I missed out on all the sale items as well.

  28. Posted by gwen on September 12, 2010

    ive entered the niceboots comp, how do i register my vote, how do i view my entry and how do i get friends and family to vote for me, please can you answer thease questions for me as im getting no where on my own thanks gwen

  29. Posted by admin on September 13, 2010

    Hi Gwen, the best way to get votes is to share your entry with all your Facebook friends, and encourage them to vote too! Simply click on the ‘Like’ button on your entry, and post a message to your Facebook wall, asking all your friends and family to vote! Remember, it’s the person with the most votes who will win, so you should send the link on your confirmation email out to all your family and friends, and get them voting too. Good luck!

  30. Posted by admin on September 13, 2010

    Hi there – could you send us an email to with a quick reference to the problem and we’ll get your account fixed by our IT guys, thanks

  31. Posted by Lindsey on September 15, 2010

    Hi, I have been experiencing ‘problem committing the order’ for weeks now. very frustrated. Customer services are hopeless, no strong response just e-mails asking me to call the technical help line!!!! Why ask for the telephone number on the account query page if they want me to call them!!! Littlewoods will lose lots of valuble customers.

  32. Posted by Frances Thomas on September 15, 2010

    Searched the online catalogue for the black/pink dress shown in the advert. The model is at the front of the line when everyone in something pink walking on the esplanade of the camp. Please help. Could it possibly be a skirt and top?

  33. Posted by admin on September 16, 2010

    Hi There – if your account still isn’t working could you drop us an email to and we’ll get it fixed. Thanks (we deployed a fix this morning so it might be worth giving it a try now)

  34. Posted by Jayne, Speedyreg Ltd on September 25, 2010

    Really loved this new advert for littlewoods, it was a nice surprise to see the bus had a registration number that we had sold RUI 2059..

  35. Posted by Emma on September 26, 2010

    if you cant get hold of the red shoes in the advert could i have the name of the desginer so i could purchase them please

  36. Posted by elizabeth on October 14, 2010

    i havent been able to cheak anything since 6 lastnight

  37. Posted by Andrew on October 19, 2010

    Hi what is the name of the red coat that Coleen is wearing in the add my girlfriend loves it and I might treat her

    Kind regards

  38. Posted by Vicki Marley on October 21, 2010

    Please delete my email addresses straight away from the above blog!!! My work won’t be happy if I get lots of spam or stalkers as a result of me being a muppet….please help!! & also delete my pea sized brain comment…..I blame the medication & the lack of sleep due to my fall last week ;-( lol PS – I’ll ring at 9am if nothing updates before!! Ooops!
    In a Julia Roberts type…..Big Mistake…HUGE!! x

  39. Posted by admin on October 22, 2010

    Hi Vicki, it’s gone! No problem

  40. Posted by admin on October 22, 2010
  41. Posted by helen on October 30, 2010

    I have been trying for so long to get the red coat Coleen is wearing in the advert but the size i want has been out of stock for weeks!! aghh i love it sooo much. Any ideas when its coming in or can i get it anywhere else? please help an important date coming up in a few weeks and would love to wear it!! Thanks.xxxxxxx

  42. Posted by admin on November 2, 2010

    Hi Helen, unfortunately there is no news at the moment about when or if we will be getting more of the red Coleen coat into stock. Here are a couple of alternatives though that will hopefully be suitable for your important date and

  43. Posted by caedy mcnicholls on November 20, 2010


  44. Posted by hayley on November 27, 2010

    hi could you tell me when u will be getting the south matador red coat in stock again ,it looks lovely and every one else has sold out too.thanks

  45. Posted by admin on November 29, 2010

    Hi Hayley, the South Matador coat in red will be back in stock in mid-December, so check back around then.

  46. Posted by hayley on December 1, 2010

    wow, thank you.xx

  47. Posted by Boots Shoes on December 7, 2010

    I like this post really informative

  48. Posted by jodie on January 5, 2011

    when i try to log in to littlewoods i put my email address in then it asks if ive got a password i click yes but theres nowhere to ut my password

  49. Posted by admin on January 6, 2011

    Hi Jodie – it’s seems fine when we try it, probably worth retrying it and pressing CTRL + F5 to clear your cache in your browser

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  1. […] We love the advert and are definately going to enrol in the Nice Boots Camp! […]

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